Bachelor of Business Administration (Hons)

The business environment of the future is a fast-paced landscape where the only thing that is constant is change. As Malaysia moves towards a knowledge and digital based economy, coupled with the evolvement of a wider market place as a result of globalization, the graduates of Business Administration are constantly challenged with opportunities to chart the destiny and success of corporate enterprises.

The graduates of this programme will be dynamic and adaptive. The teaching approach is both active and strong in experiential learning. The generic nature of the programme will also prepare the graduates to be innovators of the new-age businesses, playing key roles driving the changes in the myriad career pathways that are made available by this programme.

In addition, the uniqueness of UCSF’s Bachelor of Business Administration programme is that students an also opt for specializing in the following sub-fields of study:

• Human Resource Management
• Islamic Banking & Finance
• Entrepreneurship
• Management
• Marketing