METALLIC LETTERS
Monochromatic tones are used to highlight metallic aesthetics in the letters – UCSF – to bring symbolic strength and boldness.
PILLARS OF UNITY
The arrangement of the letters, which lean on each other, illustrates unity and togetherness.
UCSF
The green wordings highlight the Green identity of UCSF. The font type “Agency” is to signify the strength, boldness and sustainability of the institution by being dynamic, contemporary and relevant with time.
BETEL LEAVES
The leaf silhouettes are that of the betel plant, common but with medicinal and other benefits. This creeper spreads out as it grows, depicting continuous growth of the institution with confidence. The four leaves signify UCSF’s intent of being boutique with its four focus fields of studies.
BACKGROUND AND ROOTS
The geometric shape is filled with the betel leaves. It symbolises multi-ethnicity and diversity of cultures living harmoniously in the spirit of unity and diversity. The multiple shades of colour symbolise UCSF’s holistic education in empowering it’s graduates.
MACE Description
Size: 3.5 ft
Weight: 8 kg
The mace of UCSF is unique as it conveys a deeper meaning about the identity and the role of UCSF as a green university.
Artistically crafted by UCSF’s artists the mace carries a number of indigenous icons, namely Mt. Kinabalu, corals, bird’s nest and the root of a plant. Each icon is pregnant with deeper meanings based on hope and success.
Most of the materials used came from recycles. These were creatively transformed to create the elegant mace, a symbol of knowledge and authority.
THE MOUNT KINABALU ICON
The Sabah State’s iconic symbol, Mt. Kinabalu, brings to prominence majesty based on a firm foundation. This icon also conveys strength and confidence of the university as it take up its place in the global arena, bringing into the limelight not only the immense diversity of the natural resources of Sabah, but also its people, cultures and captivating environment.
THE CORAL REEF ICON
The coral reefs, as a unique sub-ecosystem, play a crucial role in sustaining life in the sea. Its strategic role also symbolizes the importance of Sabah’s strategic position in the global socioeconomic and cultural ecosystem. Thus, UCSF as a green university has the all important role of realizing ‘green’ human talents to drive the sustainable development commitment of the State of Sabah.
THE BIRD NEST ICON
The bird’s nest, decorating the handle of the mace, symbolizes holding with care the place of recreation, i.e. preparing the future generation. The handle is made of recycled wood. It represents an elixir of life of the forest; keeping nature’s cyclic features. It features the sustainable nature of support for the head of the mace. The bird’s nest represented by 4 metallic rings symbolizes the four focus knowledge areas of the university, i.e. sciences, development, socio-economy and culture.
THE ROOT ICON
The root at the base of the mace symbolizes the importance of being grounded to support continuous growth of UCSF. This will be achieved through the commitment of all stakeholders, ensuring the evolution of the university as part of the larger ecosystem, inclusive of the society and the environment.
MACE’S STAND
The mace’s stand is crafted from steel to signify that the symbol of knowledge authority rests on a solid, but an elegant foundation.
The added spurs represent the university’s spirit of outreach, committed to spread its message and making a difference by giving birth to novelties with sound added values to the world of large.
FACULTY OF NATURAL SCIENCE AND SUSTAINABILITY (FNSS)
Color: Green
Green is associated with nature, life and hope.
Green is truly the reflection of the faculty’s aim and aspiration.
FACULTY OF DEVELOPMENT AND MULTICULTURAL STUDIES (FDMS)
Color: Aquamarine
It represents “protection and emotional healing” and it also is the colour of Sabah’s seas and sky.
FACULTY OF ARTS AND CREATIVE MEDIA (FACM)
Color: Orange
Orange is associated with meaning of joy, warmth, enthusiasm, creativity, success, encouragement, change, determination, happiness, fun, freedom, expression and fascination. The faculty have decided to use orange as it is the color of joy and creativity which simply define the faculty and the vision we want to promote; passion, compasssion and freedom of expression throught art.
FACULTY OF MANAGEMENT AND ENTREPRENEURSHIP (FME)
Color: Red
Red is a warm and positive color, a very physical color which draws attention to itself and calls for action to be taken. In color psychology red means energy, passion, action, strength and excitement.